To some ‘Integrity’
is just a word, to others it’s a creed to how they live their lives; how they
think and choose to behave. The dictionary defines ‘Integrity’ as the quality of being honest and having
strong moral principles; a consistency of actions, values, methods,
expectations … Regardless, ‘Integrity’ is a BIG word with BIG implications.
I’ve noticed
that the word is thrown around, sometimes carelessly, when naming companies or often
when used by politicians and other professionals. It can be a big part of
advertising to make you think the company (or individual) has morals above
reproach, that they’re honest, reliable and trustworthy. Search the Internet
and you’ll see companies using the word to name their operating systems, banks,
staffing companies, and even office supplies stores.
We all know
that using specific adjectives in marketing and advertising is all part of the
business. They’ll use certain words, certain colors, certain music scores to
target certain demographics. That’s common, but don’t be swayed. Don’t fall for
the bells and whistles, the glitz and the confetti. Think for yourself and let
people (professionals and businesses alike) know that if they’re going to market
themselves using ‘Integrity’ as a ploy, they’d better be able to back it up. If
you’re like me you’re probably starting to see a lot of political signs on the
roads and getting assorted handouts in the mail on an almost daily basis. It’s as good
a time as any to sharpen your skills and stay alert.
Hang in there; we're in this together!
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