Wednesday, July 23, 2014

Integrity: It's Not Just a Word

To some ‘Integrity’ is just a word, to others it’s a creed to how they live their lives; how they think and choose to behave. The dictionary defines ‘Integrity’ as the quality of being honest and having strong moral principles; a consistency of actions, values, methods, expectations … Regardless, ‘Integrity’ is a BIG word with BIG implications.

I’ve noticed that the word is thrown around, sometimes carelessly, when naming companies or often when used by politicians and other professionals. It can be a big part of advertising to make you think the company (or individual) has morals above reproach, that they’re honest, reliable and trustworthy. Search the Internet and you’ll see companies using the word to name their operating systems, banks, staffing companies, and even office supplies stores.
We all know that using specific adjectives in marketing and advertising is all part of the business. They’ll use certain words, certain colors, certain music scores to target certain demographics. That’s common, but don’t be swayed. Don’t fall for the bells and whistles, the glitz and the confetti. Think for yourself and let people (professionals and businesses alike) know that if they’re going to market themselves using ‘Integrity’ as a ploy, they’d better be able to back it up. If you’re like me you’re probably starting to see a lot of political signs on the roads and getting assorted handouts in the mail on an almost daily basis. It’s as good a time as any to sharpen your skills and stay alert.
Hang in there; we're in this together!

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