Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Saturday, November 4, 2017

The Dilemma of Gift Cards

Remember when gift certificates were all the rage? Restaurants, hair salons, clothing stores? It was exciting to give someone a day of pampering and a day of choices. Didn't know exactly what to give someone for a gift - let them pick it out themselves. Then technology and time moved forward and everything became more digitized. Now it's all about the gift cards. Some gift cards come in packages; dinner AND a movie, some are good for more than one restaurant or apparel store. Gift cards can make life easy (for the buyer and sometimes for the recipient).

A lot of places will offer incentives; buy multiple gift cards and get a coupon or small gift card for yourself, buy your gift cards in bulk at Costco or Sam's Club and get a discount, buy your gift cards at Kroger and you can earn gas points (sometimes even 2x or 4x the value). Yes, society makes it REAL easy to shop - what the heck, you can even purchase gift cards online and never leave the comfort of your laptop and pajamas.

My mother always had a problem giving gift cards as gifts. Sure, she loved the whole wrapping and presentation process of the package, but truth be told I think she also liked picking out the gifts. She would put a lot of thought into it and often start months in advance. Unfortunately, sometimes what SHE thought was the perfect gift for you wasn't necessarily something you would like or want to be seen in, lol. But the thought and the gesture were there. Eventually we would convince her that it would make her life a little easier and people could get what they wanted. After all, you can still find creative ways to wrap a gift card.

But, then there is the issue that recipients can lose the gift cards or just put them something place and forget that they have them. Or they have them at home, but not with them when they are shopping or out when they could actually use them. Sometimes, gift cards are received with enthusiasm and spent the way they were meant to be spent. Other times they are re-gifted. Other times they collect dust and sit in that special place everyone has, because for some odd reason some of us feel like we are being too frivolous when we use them, lol. Silly huh?

Yes, human nature can be just as unpredictable as gift choices sometimes. But since we are now in November and 'pre-' Black Friday sales are already starting to show up it's just one more thing for us consumers to contemplate.

Thoughts? 
Any stories of gift card mishaps that you can share with the rest of us?

Thursday, November 21, 2013

What Will You Do This Christmas?

I realize Thanksgiving is still a week away, but I've found myself beginning to listen to Christmas music (and yes, I know there are a lot of people against this idea).  I began shopping for items to go in a child's gift bag for a local outreach center. I went out on a limb and decorated my basement Christmas tree this morning, and this afternoon I went looking for Christmas cards (which was a challenge in itself to find some that actually had the words MERRY CHRISTMAS on them - I'm just not a HAPPY HOLIDAYS kind of gal). I'm absolutely NOT trying to rush through or skip over Thanksgiving, not by a long shot, but grasping onto a little 'early' Christmas spirit makes me feel good ... and for that I am THANKFUL.

I work at a local church and the last few days I've been actively working on an Advent newspaper of sorts. I won't give away the content, but it has some really good ideas about how to put Christ back into Christmas. Two of the things it suggests is to 'spend less', but 'give more'. I know what you're thinking, "How can that be?" "Isn't that like an oxymoron?" Not really. It suggests that perhaps we spend less financially, and what we do buy as gifts has more meaning. With all of the sales and promotions and intensive advertising being thrown at us it's difficult not to get sucked in, so the suggestion is to take baby steps. Buy one less gift this year. Don't buy the gift that you think you have to buy, the one that has no meaning behind it other than you feel obligated not to go somewhere empty-handed. To me that kind of gift has no heart and is completely unnecessary. More often than not, that gift ends up getting 're-gifted'.

To give more means giving more of yourself. You can't put a price on your time. Spending time with someone, making something for someone, baking your special cookies ... these are all things that come from your heart. They're special and have meaning.

I know a lot of people are anxious to get their new big screen TV, the latest technological gadget, or something that has a lot of sparkle ... but stop and ask yourself, "Will those THINGS make you happy?" A year from now or even 2 months from now will you still be as excited about them? Will those THINGS change or improve your life? I'm really not trying to get up on my soapbox and I'm really not trying to slow down any sales. Christmas sales can put a real boost in the economy. I just know, that for myself, I really feel the need to take a step back and gain some perspective. I'll admit that I enjoy shopping, especially during the holidays, BUT I also will look for the best deals and find a way to get the most thought out gifts. I'm hoping that the gifts I do purchase will have some special meaning and the person who gets them will be as excited about receiving them as I am in giving them.
 
So what does Christmas mean to you? Is it a special feeling you get when you stand under the mistletoe with that special someone, a renewed perspective you gain about what is really important in life, a second chance to regain direction and focus, a festive time with family and friends, or a traditional candlelit service in your church? Perhaps it's the best combination of all these things and more.
 
What will you do this Christmas to make it special and memorable?