Thursday, November 7, 2013

Christmas Music: Sooner or Later?

Today if you listen to the radio, watch the TV news, or read the latest Facebook posts you'll undoubtedly hear opinions about radio stations starting to play Christmas music. A certain local radio station kicked things off this morning by flipping the switch and pledging to play Christmas music from now through the holidays. A reporter asked the DJ what the public's response had been. He laughed and said (don't quote me, I'm going on memory), "People have been the calling the radio station every day for a few weeks now asking when we're going to start playing the Christmas tunes. Most people have been excited and can't wait. Of course, some have been down right mean and nasty."

I've read Facebook comments where people have been thrilled and said, 'they love the season' and 'the music makes them happy.' Others have suggested that 'stations should wait til after Thanksgiving' as if by playing music now we're skipping Thanksgiving. Of course these are the same people who have the majority of their online Christmas shopping done BEFORE they sit down for their turkey and stuffing. I'm not sure I see the difference.
Here's a thought (my thought) ... radio stations playing Christmas music now don't sell a product or a service. They don't force you to go spend money. They aren't holding a 24 hour sale. They aren't making you put lights up on your house before the end of November. They're not even forcing you to listen. The only thing they're offering you is a chance to extend your holiday. I hear so many people complain year after year that the holiday season just flies by. What's so wrong about listening to happy music that reduces your stress levels and makes you smile? If listening to Christmas music now stresses you out ... then don't listen. Some of us enjoy it and actually find it uplifting and relaxing. Those of us that listen now aren't trying to rush things. Actually it's the opposite - we enjoy the season and are trying to prolong it and enjoy it longer. I can do that and still enjoy Thanksgiving with my family. Guess that's my multi-tasking side coming out.

If you want to suggest some holiday guidelines here's one for you ... how about if retail stores agreed NOT to make their employees work on Thanksgiving day. What if there was an agreed upon start time for the 'official' Christmas shopping season? Let's say 12:01 a.m. on the day after Thanksgiving Or even 5:00 a.m.? Whether you shop at 9:00 p.m. on Thanksgiving or 10:00 a.m. the day after doesn't really matter. I guarantee that whatever you choose to purchase this holiday season you'll still buy it before December 25th.
I went to a local retailer today and they had some great sales going on so I purchased a few gifts. I know they were great prices and won't be any better in 3, 4 or even 5 weeks.
Just to throw you off the track and totally change the subject in case it's getting too controversial I'll suggest a deadline that has absolutely nothing to do with shopping or the holidays. Let's suggest that politicians shouldn't be able to campaign in any way, shape, or form until 6 months before their election. Now, there's a good idea!
OK ... so let me have your opinion about the Christmas music. You know you have an opinion. Go ahead ... I can take it.

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