Tuesday, May 5, 2015

The Next Big Idea

Have you ever thought of a great idea and not done anything about it? I'll bet you the guy who invented Post-It notes thought of many ideas before he finally made that one stick (lol)! We all have our moments of brilliance, but then we keep them to ourselves. Why do you suppose that is? Because we think nobody will think the idea is any good? Because we don't know exactly what to do with it? Because we don't have a degree in marketing and aren't sure how to sell the idea?

If you had a simple, yet logical, great idea what would you do with it? How would you go about getting people on board? I'm not talking about inventions; I would imagine that those could get pretty complicated with patents and all. But what if you came up with an innovative idea for a service or a concept; how would you bring it to light? Would you throw the idea out there on Facebook to get an initial reaction or would you fear that someone who knew how to market your great idea would steal it? Surprisingly there are unscrupulous people out there. They may know marketing and advertising and PR, but can't come up with any original ideas themselves. There are singers who can't write their own songs. Everyone looks for inspiration in different places.
Why am I asking about this? Because occasionally I have a brilliant idea that I'm not quite sure what to do with and I'm nervous that if I actually say it out loud someone smarter than me will grab it and run with it. This is where I invite you to share your wisdom with me. Do I come up with a detailed plan and proposal and then present it to a company that I think could would benefit from it? How do I protect myself and my idea while it's still in the planning stages?
Have you ever had a great idea that you've managed to bring to life?

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